INFANTTS Privacy Policy

At INFANTTS, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website and use our services.

1. Information We Collect

a) Personal Information You Provide to Us

When you book an appointment or contact us, we may collect:

  • Your full name

  • Your baby's full name and date of birth

  • Contact details (email address, phone number, address)

  • Baby’s health history, feeding issues, and relevant medical details

  • GP and NHS number (if applicable)

This information is collected via:

  • Our online form

  • Online booking/appointment system

  • Details taken during the consultation

  • Correspondence via email, phone, social media, or letter

b) Information We Collect Automatically

When you visit our website, we may collect:

  • IP address and browser type

  • Device information and operating system

  • Pages you visit and time spent on our website

  • Cookies and tracking data (see Section 8 for details)

2. How We Use Your Information

We use your information to:

  • Schedule and manage your appointment

  • Assess and treat tongue-tie issues

  • Provide feeding support and follow-up care

  • Maintain accurate health records

  • Respond to enquiries and provide customer support

  • Improve our website and services

  • Make an informed assessment, treatment, and evaluation of your baby’s feeding

  • Evaluate the quality of service

  • Comply with legal or regulatory requirements

We may also use anonymised consultation data for internal audits, clinical training, or research aimed at improving care standards. No personally identifiable data will be used without your explicit consent.

Information may also be used as evidence during any legal proceedings or complaints.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent – For non-essential processing (e.g., marketing, training photos)

  • Contract – For booking and delivering services to you

  • Legal obligation – For maintaining medical records under healthcare laws

  • Legitimate interests – For improving our service and responding to queries

  • Vital interests – In situations where patient safety is at risk

By receiving services from INFANTTS, you explicitly consent to the processing of medical and sensitive data required for assessment and care.

4. Photographs and Consent

We may ask for your consent to take photographs for:

  • Evidence of tongue-tie pre and post procedure

  • Training and educational purposes

  • Marketing purposes

Photographic consent is not required for treatment and can be refused at any time.

5. How We Share Your Information

We only share your personal information when necessary:

  • With healthcare providers – To coordinate care with your GP or health visitor

  • With service providers – For website hosting, email, and payment processing (e.g., Acuity, Stripe)

  • With your consent – When you grant permission to share your data

  • For patient safety or public protection – As required under the NMC Code of Professional Conduct

  • In the event of a complaint or claim – Relevant information may be shared with our indemnity provider and legal team

  • With financial and tax authorities – Your transaction data may be shared with our accountant, bank, or HMRC to meet financial obligations

You will receive a letter detailing the treatment undertaken for your baby. It is your responsibility to pass this to your GP for their records.

6. Data Retention

We retain your personal information only as long as necessary to:

  • Provide our services

  • Meet legal or regulatory requirements

  • Resolve disputes and enforce our policies

Retention Periods:

  • Basic customer information (including Contact, Identity, Financial, and Transaction Data) – 6 years after you stop being a customer

  • Medical records on children – 25 years, or until the child reaches age 28, whichever is later, in line with insurance guidelines

Data may be held longer in exceptional cases involving patient safety or public protection. Once no longer required, data will be securely deleted.

7. Data Security

We take data security seriously and implement:

  • Secure servers and encryption (in transit and at rest)

  • Password-protected electronic devices

  • Access controls and staff training

  • Regular system monitoring and secure backups

Only authorized staff members have access to your data for treatment or evaluation purposes.

In the event of a personal data breach, we will notify affected individuals and the ICO where required by law.

8. Cookies and Tracking

We use cookies to:

  • Analyse website traffic and performance

  • Improve user experience

  • Personalize content

Our website may use third-party cookies (e.g., Google Analytics). These cookies may help us understand how long visitors stay on our site and which pages are most visited.

Cookies we use include:

  • Functional cookies for website performance

  • Analytical cookies to track site usage

  • Preference cookies to remember your settings

You can manage or disable cookies in your browser settings. Non-essential cookies require your consent via a cookie banner.

9. Your Rights

You have the right to:

  • Access the personal data we hold about you

  • Request corrections to inaccurate data

  • Request deletion of your data (subject to legal requirements)

  • Withdraw consent for processing (where applicable)

  • Object to processing for certain purposes (e.g., direct marketing)

  • Request data portability

To protect your data, we may ask for proof of identity (e.g., passport, driver’s license, or utility bill) before processing your request.

To exercise your rights, contact us at Tom@infantts.com. We will respond within 30 days.

Please notify us of any changes to your personal information to keep our records accurate.

10. Third-Party Links

Our website may link to third-party sites. We are not responsible for their privacy practices or content.

11. Complaints

If you have concerns about how we handle your personal data, you may contact us directly. You also have the right to lodge a complaint with the Information Commissioner’s Office:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, SK9 5AF
Phone: 0303 123 1113
www.ico.org.uk

12. Updates to This Policy

We may update this Privacy Policy occasionally. Any changes will be posted on this page with a revised effective date.

13. Contact Us

If you have any questions about this Privacy Policy or your data, contact us at:

INFANTTS Ltd
71 Avocet Avenue, Liverpool, L19 7AD
07939 201760
Tom@infantts.com

This Privacy Policy ensures that we handle your personal data responsibly and in compliance with applicable privacy laws, including the UK GDPR.